Rian Murnen

Consulted startups and small businesses, collaborating with other agencies to create brand identities, design and build websites, and publish content.

Select projects and contracts:

• Built a website for a well-established consultancy as part of rebranding. The solution was well-received by leadership, staff, and long-time customers, winning an expanded contract for ongoing maintenance and content publishing.
• Built and maintained a website, and managed content publishing, for a battery-manufacturing intelligence startup, in support of a new brand identity and go-to-market strategy. The site increased their confidence and polish, helping them win contracts with EV manufacturers and new investment partners.
• Overhauled and maintained a website, and managed content publishing, for a marketing agency that serves climate-tech startups, energy utilities, and program implementers. The site improved the quality of their case studies, generating deeper engagement and new leads.

Designed, built and maintained websites, marketing materials, packaging, and technical illustration for this electronics manufacturer serving aviation, fire & rescue, and industrial customers.

• Overhauled the parent-brand website, improving brand perception, the quality of leads delivered to sales, and reducing product support calls.
• Published marketing, training, and support content, continuously improving lead engagement and customer support satisfaction.
• Managed and maintained three websites, modernizing custom code, improving site speed, removing accessibility barriers, and increasing session duration and return visits.
• Managed contracting, implementation, and ERP integration of a new email marketing and automation platform, improving the quality and reliability of the lead pipeline.
• Designed marketing materials, packaging, and technical illustration, improving the quality, consistency, and customer understanding.

Consulted small businesses, collaborating with other agencies to create brand identities and websites.

Select projects and contracts:

• Designed and built a brand identity and website to promote the first in a series of all-inclusive professional retreats for established woman business-owners.
• Designed and built a brand identity and website for this boutique event strategy and planning agency that specializes in business conferences, retreats, virtual events, and event site selection.

Designed, built, maintained, and managed marketing websites for energy-efficiency programs delivered by this program design and implementation consultancy. Clients included energy utilities, and federal/state and industry organizations.

• Managed marketing web operations and team of front-end designers and developers.
• Reviewed proposals and contracts, ensuring alignment with organizational capabilities and resource planning.
• Managed 50 websites, setting team project and tasks priorities, ensuring quality development, prompt issue resolution, and timely content publishing.
• Defined experience plans, site structures, content models, user interfaces, and technology solutions, ensuring sites balanced business goals, customer needs, and technology constraints.
• Built front-end code (HTML, CSS, JS, PHP), tailoring customer-facing websites to match client brands and marketing objectives.

Designed, built, maintained, and managed marketing websites for energy-efficiency programs delivered by this ventured-backed for-profit, program design and implementation consultancy. Clients included energy utilities, and federal/state and industry organizations.

• Defined experience plans, site structures, content models, user interfaces, and technology solutions, ensuring sites balanced business goals, customer needs, and technology constraints.
• Built front-end code (HTML, CSS, JS, PHP), tailoring customer-facing websites to match client brands and marketing objectives.
• Managed subcontracted web development firms, digital agencies, and web accessibility testing providers, ensuring contract delivery to scope, budget, and quality requirements.
• Represented marketing department on cross-functional Digital Strategy Team, working with leads from engineering, business, and IT departments, to vet proposals & contracts and advocate from a UX perspective.
• Designed direct marketing materials to generate customer leads, and recruit & train contractors.

Created brand identities, marketing materials, and websites for energy-efficiency programs delivered by this not-for-profit, program design and implementation consultancy. Clients included energy utilities and federal/state and industry organizations.

• Enabled education of commercial, industrial, and residential building owners, increasing market demand for new technologies and contractor services, ultimately saving them money and reducing energy use.
• Enabled recruitment and training of building-trades professionals, increasing pool of talent and contractors capable of delivering energy-efficient solutions.
• Coordinated web infrastructure with IT and maintained CMS software, protecting customers from bugs and security vulnerabilities.
• Managed press vendor production including specification, estimation, and delivery, delivering high-quality materials to clients on-time and in budget.

Designed brand identities, marketing materials, and developed websites, for clients ranging from a startup fashion boutique to a well-established telecommunications consultancy.

Designed brand and direct marketing and communications materials as part of the in-house creative team for this nationally ranked, non-profit university.

• Created campaigns, magazine ads, and collateral, driving student enrollment and donations.
• Trained over 10 interns and entry-level designers, helping students and recent graduates develop professional and technical skills.
• Administered hardware, software, font licensing, digital asset management, and backup systems, ensuring reliable creative operations.